Weird Google Queries as Author Social Media Strategy

Writers love to joke about their weird search histories.

A Google search for “Writers and Google” turns up a couple of Tumblr posts along these lines–feel free to peruse them at your leisure.

As I wrote on here last month, I’ve recently decided to get serious about my writing. This means, of course, I’m devoting a lot of my time to writing in some form or another–writing fan fiction; writing original, serial fiction; working on more long-form original fiction; writing professional copy for websites; or writing here on my blog.

It also, as it turns out, means I’m writing a lot of social media posts.

There are a host of thinkpieces and resources explaining why contemporary authors need to be active on social media, so I won’t go into those details here.

Rather, I’d like to share a social media strategy I’m currently developing, partly because I think it’s neat and hope somebody else might find it useful, and partly for accountability. As a writer, and in other areas of my life, I’m a big idea person–I get neat ideas and sometimes I go through with them. I think this is a neat idea, and would really like to follow through with it. Writing about it on here and promising to report back will maybe give me the motivation to actually… do that.

Today I googled….

The strategy is, essentially, to frequently share your recent, writing-related Google search queries. I got the idea after spending a good ten to twenty minutes on Google Street View trying to figure out where in Lochapoka, Alabama (a real place) would be a good spot to put Hicks Chicken Farms (a ficitonal place). Was I procrastigoogling? Maybe a little bit. But I also thought it was funny, and thought the small audience I was building for my author page on Facebook might find it funny as well.

Image of Facebook post linking to my story Gig Hunters on Tapas. The post reads, "Being a writer means sometimes you google weird stuff. Recently, it meant I spent a lot of time on Google Street View trying to figure out where in Lochapoka, Alabama (a real place) to put Hicks Chicken Farms (not a real place). This story I'm publishing on Tapas has me googling a lot of fun stuff, but I don't want to spoil too much just yet!" The post has reached 33 people and has 19 engagements.

And I was right. I posted it a couple of weeks ago, and I think it’s still one of my best-performing posts to date. Granted, my page is still extremely small, so even as one of my “best-performing posts to date,” it’s still only got 33 views and 19 engagements, but they’re all organic–that is, I didn’t pay Facebook to boost the post for me. And that feels pretty good for a page that still has under 40 followers.

So, I’m going to see if I can keep that momentum going, and post every so often about weird Google searches that I think my audience will appreciate, all directing traffic to my original fic Gig Hunters on Tapas. My original fic’s following is still extremely small, as it doesn’t have the inherent draw that fanfic in an extremely large and still-active fandom does. So it needs all the help it can get!

So I think the strategy will be to share Google queries once a week on Tuesdays. That way, I can remind folks that a new episode will be up later in the week on Thursday–keep the fic fresh in their minds and build anticipation for a new episode release.

We’ll see how it works. I’ll try it out for all of October, and then do a bit of analysis and report back.

What about you? What’s your weirdest writing-related Google search to date? Do you share your weird writing queries with a social media audience? What are the responses like? Let me know in the comments!

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